End users have two entry points to submit feedback: the Feedback page inside Jira, and (when JSM is in use) the Help Center subheader.
From the Feedback page
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From the Jira top navigation, open Apps → Feedback.
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On the Submit tab, choose a form from the list.
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Fill in the fields and click Submit.
A success message confirms your submission. If the form is mapped to Jira, the submission goes to admin review before becoming a Jira work item.
From the JSM Help Center
If your administrator has configured the Help Center prompt, a Share Your Feedback link appears at the top of your service desk's portal.
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Click the link.
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Choose a form from the list (only forms that allow Help Center / unlicensed access appear.)
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Fill in the fields and click Submit.
You don't need a Jira license to submit through the Help Center, JSM customers and unlicensed users can submit directly.
Anonymous vs identified submissions
Forms can be flagged anonymous by the form's creator. When a form is anonymous:
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Your account ID is not stored with the submission.
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Admins reviewing the submission see no link back to you.
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Forms that require attribution to the submitter (e.g. for follow-up) should leave anonymity off.
Next step
Reviewing and accepting submissions - for admins, what happens after the submit click.